POPULAR HELVETICA_LIVE#3

For his latest appointment, Popular Helvetica - the exhibition of the Swiss Institute of Rome dedicated to the relationship between popular culture and music - back to think about the concept of folk music and how it continues to reinvent itself. Different geographical reality - Switzerland, Italy, but also the United Kingdom and Portugal - all united by belonging to one of the most vibrant undergrowth of the 2000s: that of the so-called new culture weird, aesthetics capable of mixing experimentation and taste for the eccentric, arcane, naive, in close relation to those languages that criticism has cataloged the item outsider.
Line up:
 RICHARD YOUNGS (UK) GALA DROP (POR) DIMENSIONE (CH) OLD BICYCLE RECORDS (CH) GOLDEN CUP (ITA) TRAPCOUSTIC (ITA)
Istituto Svizzero Roma

Golden Cup

                                          

Dimensione

                                         

ROCK/FASHION ICON:LIZA THORN

Starred's frontwoman Liza Thorn and muse for Saint Laurent creative director Hedi Slimane.
 The guitar turned out to be Matthew Koshack’s and the voice Liza Thorn who together makes up the band Starred. I met Liza Thorn for the first time thanks to Hedi Slimane Rock Diary.
Thorn and Koshak first met a few years ago in San Francisco when Koshak was doing sound for Girls, the now-defunct band of Thorn's ex-boyfriend Christopher Owens.  The two hit it off immediately, and Koshak, a professional sound engineer, offered to record an EP for Thorn's band at the time, Bridez. So they moved to L.A. and commenced writing the heartbreaking lo-fi pop songs that would eventually make up the Prison to Prison EP.
https://vimeo.com/34916896

Liza Thorn and Matthew Koshack

from "Heidi Slimane Rock Diary"

from "Heidi Slimane Rock Diary"

from "Heidi Slimane Rock Diary"

from "Heidi Slimane Rock Diary"

from "Heidi Slimane Rock Diary"

                                                     "Call from Paris" by Liza Thorn

Liza Thorn wears a Saint Laurent Paris fishtail dress.

BECK FOR YSL CAMPAIGN

Ecco un nuovo riuscitissimo esempio del matrimonio tra moda e musica indie: questa volta Heidi Slimane ha scelto l'amico cantante di lunga data Beck per la nuova campagna s/s 2013 di Yves Saint Laurent, la maison che dirige da un anno. In homepage del sito scorrono le belle immagini in bianco e nero scattate dallo stesso Slimane con il sottofondo musicale di "Paper Tiger" di Beck.

Hedi Slimane continua a centrare l’obiettivo che si era prefisso, e che gli era stato richiesto: riportare Yves Saint Laurent a Saint Laurent ovvero alla base della sua concezione della moda, quella moda che racconta quello che avviene, anzi lo previene e lo indirizza.

Here is a new successful example of the marriage between fashion and indie music: Heidi slimane this time chose a longtime friend the singer Beck for the new campaign s/s 2013 of Ives Saint Laurent, the maison that he runs for a year.
In the www.ysl.comhomepage you can see the beautiful pictures in black and white of the campaign shot by Slimane himself with the background music of Beck's "Paper Tiger".

Hedi Slimane continues to hit the target it had set itself, and that he was required: to bring Yves Saint Laurent to Saint Laurent or the basis of his conception of fashion, the fashion that tells what happens, indeed precedes and directs it.

 

 

 

 

 

HYPE MACHINE: HOW TO DISCOVER NEW INTERESTING INDIE MUSIC

Hype Machine è  una nutrita community cultori di musica indie fondata nel 2005 da Anthony Volodkin, uno studente del newyorkese Hunter College. Nata con l'intento di dar voce a tanti  blogger musicali appassionati che scrivono con la libertà e la spontaneità che non  sempre si ha nelle riviste  a causa di gerarchie rigide, pressioni degli editori e degli investitori pubblicitari, Hype machine non è altro che  un aggregatore di blog musicali  che genera automaticamente un flusso continuo di brani segnalati dai blogger appartanenti alla community.

Hype Machine  ha stretto un accordo con la berlinese SoundCloud per la distribuzione della sua musica In modo tale da poter servire le track tramite quest’ultima, attraverso uno speciale player “embedded”. Grazie a questo accordo, tra l'altro, le case discografiche e i gruppi che mettono in circolazione la loro musica attraverso i blog aggregati su Hype Machine, possono disporre di preziose statistiche in tempo reale.

Se avete voglia di scopriore musica iscriversi a questo social nertwork è sicuramente un ottimo modo. Avrete a disposizione streaming di album inediti e scoprirete tanti blog affiliati molto interessanti, divisi per nazionalità.. Io mi ci perdo!


Hype Machine is a large community of indie music lovers founded in 2005 by Anthony Volodkin, a student at Hunter College in New York. Created with the intent of giving voice to the many bloggers who write music fans with the freedom and spontaneity that there is not always in the magazines because of rigid hierarchies, pressures of publishers and advertisers, Hype machine is nothing more than an aggregator of music blogs that automatically generates a continuous stream of music bloggers reported by memberas of the community.
Hype Machine has teamed up with Berlin's SoundCloud for the distribution of his music in such a way as to serve the track through the latter, through a special player "embedded". Through this agreement, among other things, record companies and groups that make their music available through blogs aggregated on Hype Machine, may have valuable statistics in real time. If you want to discover new music join this social  nertwork is definitely a great way. You will have streaming unreleased album and you'll find many affiliate blog very interesting, divided by nationality .. I lose myself in it!