In 1913, Chanel opened a boutique in Deauville financed by Arthur Capel where she introduced deluxe casual clothes suitable for leisure and sport. The fashions were constructed from humble fabrics such as jersey and tricot, primarily used for men's underwear. The location was in the center of town on a fashionable street. Here Chanel sold hats, jackets, sweaters, and the marinière, the sailor blouse. Chanel had the dedicated support of two family members. One was her sister, Antoinette. The other was Adrienne Chanel, a woman close to Chanel's own age, yet, remarkably her aunt.
With Keira Knightley as Gabrielle Chanel
and Clotilde Hesme as Adrienne Chanel, Ashleigh Good as the actress Jacqueline Forzane, Lindsey Wixon as Miss Wonderbilt, Tullulah Herlech as the theatre actress Eve Lavallière, Caroline De Maigret as the dancer Ida Rubinstein, Stella Tennant as the english aristocratic Lady Gray and Brad Kroening as Etienne Balsan, known as having kept Coco Chanel as his mistress.