Friday, April 15, 2016


It took place yesterday April 14, the "New Normal" collection presentation  for spring-summer 2016 in the Armani store in Rome. New Normal is a selection of timeless pieces by Giorgio Armani. These are always part of his collections and are distinguished by being styles possessed of an essential sophistication, which stand in marked contrast to fashion based on passing fads. New Normal is the expression of a new concept of ‘classic’, one that is continually creatively updated and revised with a modern touch, both in terms of proportions and details. Accompanying the collection the Peter Lindbergh shots. Some portraits of four authentic women, even before being world-renowned models. Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova show themselves for what they are today: deeply fascinating women, with a proud look and without artifice. Giorgio Armani says, 'for this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.' ust as the New Normal collection is a timeless distillation of the Armani style, these women show that true beauty is ageless, and that one's authentic style is normal, measured, perfect for everyday life and never excessive.

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1 comment:

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