Bourdin made huge waves in the fashion world with his seductive, provocative, and at times violent imagery, he created images that contained fascinating stories and compositions, he was among the 1st to create images with narratives, telling stories.
During the 1950s, Guy Bourdin launched his career with fashion assignments for Vogue Paris working in B&W, and after he developed color photography to its maximum effect, creating dramatic accents with intense color saturation and textures in his compositions. Bourdin with searingly bright colours, showing clothes as never shown before.
Bourdin's models always seemed younger and more playful, they seemed like happy victims of his camera, and with their very strong make-up and especially vivid lipstick, their appearance was often a pastiche of normal fashionability. They frequently looked like perfectly painted toys.
In 1955, Bourdin took a job at Vogue Paris–a job that he held until 1987–working alongside Helmut Newton. In the late '70s with his shots Bourdin was the promoter and advocate of a radical change in the field of fashion photography and creative imaging. In his career he worked for Vogue and Harper's Bazaar signing many collaborations and campaigns such as those for Charles Jourdan, Issey Miyake, Claude Montana, Chanel and Emanuel Ungaro.
Guy Bourdin influenced many photographers such as Jean Baptiste Mondino, David La Chapelle, Mert and Marcus , Miles Aldridge, Terry Richardson.
|Charles Jourdan 1970|
|Charles Jourdan 1980|
|Charles Jourdan 1977|
|Vogue France 1954|