This hardly would interest me, but the ironic way that they choosed to present their collection caught my attention.
A-dam is a brand that’s determined to meet the modern man’s needs with well designed boxer briefs - in a wide variety of colours and styles. A brand for men with character, who do what they love and make the most of every day.
A-dam Underwear boxers are made from 95% organic cotton and 5% elastane, giving them their comfortable feel. They use recycled materials for packaging and other sales materials too. The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres. The aim of the standard is to define worldwide recognised requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.
They are based in Amsterdam, which used to be a port to the rest of the World. They will use a more modern infrastructure to get to us.