Monday, April 3, 2017


Bohemian suggestions and optical prints, in 1970 a young Diane von Furstenberg invests $ 30,000 to create a women's clothing line. Success was immediate, her clothes are practical, but with very special prints. In 1974, the wrap dress, with simple lines, sophisticated prints and belted waist is launched on the market and immediately it becomes a must have, in two years they sell 1 million pieces. It's been more than 40 years and Diane von Furstenberg collections  continue to make "roll our eyes" with graphic elements and optical prints that enhance the simplicity of the lines.

 Suggestioni bohémien e stampe optical, nel 1970 una giovane Diane von Furstenberg investe 30.000 dollari per creare una linea di abbigliamento femminile. Il successo è immediato,  i suoi abiti sono pratici, ma le stampe particolarissime. Nel 1974 il  wrap dress, l’abito a portafoglio dalla linea semplice con stampe sofisticate e cintura in vita viene lanciato sul mercato e diventa subito un must have,  in due anni ne vende 1 milione di pezzi. Sono passati più di 40 anni e le collezioni di Diane von Furstenberg continuano a farci "girare gli occhi"  con grafismi e stampe optical che arricchiscono la semplicità delle linee.

CLOSET CASTLE di Annapaola Brancia d'Apricena

70's graphic dress
Cybil Shephard 1975

Diane von Furstenberg


Diane von Furstenberg

Diane von Furstenberg's 1975 collection

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