Wednesday, July 10, 2013


Fashion this millennium is characterized especially by a conscience to protect the environment through the use of natural fibers. H&M Conscious is the name for all H&M’s work for a more sustainable fashion future.t’s about the 3 Ps. People, planet, and profit. All highly interconnected. All equally important. The earth is facing scarcity issues on many fronts. Clean water, energy and cotton, to name a few. With seven ambitious strategic commitments at its heart, this is the name for all the work for a more sustainable fashion future. Beautiful cotton and silk pieces in very natural, neutral colours in womenswear, childrenswear and menswear.

                                                                                                                 photo:Marco Rambaldi

Abito di lino con applicazioni anni '60, sandali pitone Guess, cerchietto Accessorize
60's linen dress with applications, Guess snake sandals, Accessorize headband
                                                                                                                         photo:Marco Rambaldi
                                                                                                                         photo ass:Paolo De Matteo
                                                                                                                         photo ass:Pier Francesco Lanzillo
                                                                                                                         make up:Daniela Celati

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1 comment:

  1. Love the concious collection! All the floral prints are awesome


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