Fashion this millennium is characterized especially by a conscience to protect the environment through the use of natural fibers. H&M Conscious is the name for all H&M’s work for a more sustainable fashion future.t’s about the 3 Ps. People, planet, and profit. All highly interconnected. All equally important. The earth is facing scarcity issues on many fronts. Clean water, energy and cotton, to name a few. With seven ambitious strategic commitments at its heart, this is the name for all the work for a more sustainable fashion future. Beautiful cotton and silk pieces in very natural, neutral colours in womenswear, childrenswear and menswear.
60's linen dress with applications, Guess snake sandals, Accessorize headband
photo ass:Paolo De Matteo
photo ass:Pier Francesco Lanzillo
make up:Daniela Celati
H&M CONSCIOUS COLLECTION