Tuesday, May 14, 2019


VAQAR is an Iranian brand founded in 2013 by the sisters Shiva and Shirin Vaghar, both born and raised in Tehran. The brand quickly rose to the spotlight after being successfully shortlisted for the LVMH prize in 2016. It is during this third edition in 2016 that young designers have seduced the jury of experts who has not remained indifferent by their minimalist vision of fashion inspired above all by their Iranian culture. While Shiva is a business graduate, Shirin studied visual arts and both are, considering the lack of suitable Fashion schools in Iran, self-taught in Fashion Design. All at once - structured, layered, flowing and voluminous - their clothing is paradoxical in nature and minimally opulent. They present a very contemporary style, with outfits that are a modern take on the traditional Iranian or Western look.

1 comment:

  1. Three things that make today's unique fashion important is the younger generation and how they long for being hip and stylish, the online market and how it competes, and the power of modern fashion.



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